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An Overview of Marketing


185 RON

 access  

LevelTime to complete
LessonsTests
Introductory3-5 hours
151 final
 

Course description

This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps). the strategic importance of marketing, and customer values and satisfaction.

Target audience

  • This course is designed for adult learners with little or no experience with marketing.

After completing this course, you should be able to:

  • Define marketing and the marketing concept
  • Understand the marketing process
  • Explain the uses of the marketing mix (the Four Ps)
  • Explore the relationship between marketing and strategic planing
  • Understand customer value, customer satisfaction, and the importance of loyality
  • Discuss the role of ethics in marketing
185 RON

 access